![]() He believed, in his words, that “ typeface that corresponds to the contemporary mood should…be exact, precise, and impersonal. Paul Renner designed the “real” Futura for the Bauer Type Foundry in Germany between 19. Though Futura wasn’t the first geometric sans serif when it was released (Erbar-Grotesk came out in 1926 Kabel, in 1927), and though countless others soon followed (and never stopped), Futura managed to ensconce itself firmly in the popular landscape in a way that any brand would envy. But they’re all trying to capture the unique look and widespread appreciation of what the Bauer Type Foundry announced in 1927 as “The Type of Today and Tomorrow.” ![]() Some of these Futura-ish typefaces carry the Futura name some don’t. Here on Earth, when we see Futura, what we’re most likely seeing is only an approximation of Futura. It’s displayed on the plaque NASA’s astronauts left behind in 1969 announcing that WE CAME IN PEACE FOR ALL MANKIND. It has defined the look of Volkswagen, Ikea, Louis Vuitton, and countless other brands throughout the decades.įutura can even be seen on the moon. The famous geometric sans serif has played a prominent role in popular culture for the last 93 years.įutura is how Nike commands us to JUST DO IT. If you’re familiar with Futura, you may feel like you’ve been surrounded by it your entire life: In signs, in posters, in advertisements, in art.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |